AIRLAND BG Ltd. OFFICIAL REPRESENTATIVE OF BOGNER FOR BULGARIA
FOR US
Our fashion group has over 30 years experience in the clothing trade. Operating over 10 different fashion brands in more than 25 different stores, we have gathered extensive practical knowledge in creating a luxurious, practical and dynamic lifestyle for our customers.
1992-1998:
3 multi-brand
stores in Sofia,
Blagoevgrad and
Петрич2000-2009:
Официални
representatives of
Tom Tailor in 9 mono
brand stores in
key Bulgarian
градове2006-2014:
Официални
representatives of
Oviesse with 6 mono
brand stores in
key Bulgarian
cities2008-present:
Official
representatives of
Bogner with 2 mono
brand stores in
Sofia and Bansko2015-present:
3 luxury
multi-brand
stores with Guess,
Armani, Lui Jo, Jet
Set, Trussardi shoes,
Karl Lagerfeld,
Fire&Ice, NewLand
BOGNER BRAND
Bogner stands for a unique look – both on the slopes and in the city. With each new collection, Bogner combines timeless sports style with fashion and functionality. In winter, this winning formula translates into first-class skiwear that matches both on the slopes and during leisure time. And in the summer, the focus is technical golf wear and casual looks that turn heads on sports courses and streets around the world. Keeping up with the latest trends, but always with the classic BOGNER twist since 1932.
BOGNER BRAND
2 stamps and 21 separate lines
67 mono-brand locations in 17 countries
CA Whistler, US Aspen, NYC, Vail, UK London, GER Berlin, Hamburg, Munich, Zilt AT Ischgl, Kitzbühel, CZ Prague, CH St. Moritz, Verbier, Zurich, TR Istanbul, IT Cortina, Madonna di Campiglio, FR Courchevel, Megeve, ES Marbella, RU Moscow, St. Petersburg, KR Seoul, JP Tokyo, CN Beijing, Shanghai, HK Hong Kong
Partnerships with leading companies such as the German Ski Team, the James Bond franchise, Michelin, Fred Segal, etc.
BOGNER
BOGNER
Lines
The Bogner brand combines "Ready-to-wear" and "Active Sports," while FIRE+ICE focuses on "Performance Wear" and "Functional Sportswear."
BOGNER
Price range of items in Euro
BOGNER BULGARIA
Our long-standing passion for fashion, functionality and dynamism has led us to be the official representatives in Bulgaria of the global pioneer in luxury sports fashion Given the significant growth of the middle class in Bulgaria over the last decade and combined with the establishment of Bansko as a European ski capital (e.g. the Bansko Ski World Cup), we recognised an opportunity in the Bulgarian market to create a luxury sports brand. After continued investment from BOGNER headquarters in developing high-end urban fashion lines (e.g. Bogner Men, Bogner Woman), we created a second mono-brand store in Sofia, located on the capital's most elite market street, Vitosha Blvd.
PREDICATION
BOGNER was a relatively unknown brand on the Bulgarian market until 2015, with items scattered across several multi-brand stores.
OUR SOLUTION
Comprehensive Marketing Strategy
Social Media
Billboard Campaigns</pre
Strategic partnerships (e.g. high-end dermatology facilities)
Exceptional customer service with a focus on:
Luxury Experience
Providing extensive knowledge of the brand and each item</pre
Creating a "VIP community" for loyal customers</pre
Positioning and Diversity:
Strategic physical positioning in high-end fashion markets
A comprehensive collection of items to suit every taste
BOGNER BULGARIA
RESULTS
Developing a balanced and diverse brand
BOGNER BULGARIA
GOAL GROUPS
AGE GROUP
30 years – 55 years
Over 55 years
Under 30 years
65% of customers</strong
20% of customers
15% of customers
QUALIFICATIONS
top management, entrepreneurs
office management, IT professionals
60% of customers</strong
40% of customers
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POL
women</strong
men
55% of customers</strong
45% of customers
CONFIDENTIAL
Interests
Self-perception
Reason for purchase
Sports (skiing, golf), travel
successful, dynamic
Luxury, comfortable, fashionable
GALLERY
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