ICELAND BG Ltd. & ICELAND ROMANIA SRL
Official representative of BOGNER for Bulgaria and Romania
For us
Our fashion group has over 30 years of experience in the clothing trade. Operating more than 10 fashion brands across over 25 stores, we have gathered extensive practical knowledge in creating a luxurious, practical and dynamic lifestyle for our customers.
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1992–1998
3 multi-brand stores in Sofia, Blagoevgrad and Petrich.
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2000–2009
Official representatives of Tom Tailor in 9 mono-brand stores in key Bulgarian cities.
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2006–2014
Official representatives of Oviesse with 6 mono-brand stores in key Bulgarian cities.
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2008–present
Official representatives of Bogner with 2 mono-brand stores in Sofia and Bansko.
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2015–present
3 luxury multi-brand stores with Guess, Armani, Liu Jo, Jet Set, Trussardi shoes, Karl Lagerfeld, Fire+Ice and NewLand.
Bogner Brand
Bogner stands for a unique look — both on the slopes and in the city. With each new collection, Bogner combines timeless sporting style with fashion and functionality. In winter, this winning formula translates into first-class skiwear that performs equally well on the slopes and at leisure. In summer, the focus shifts to technical golf wear and casual looks that turn heads on sports courses and streets around the world — always keeping up with the latest trends, but with the classic BOGNER twist since 1932.
- 2 brands and 21 separate lines
- 67 mono-brand locations in 17 countries
CA Whistler · US Aspen, NYC, Vail · UK London · GER Berlin, Hamburg, Munich, Sylt · AT Ischgl, Kitzbühel · CZ Prague · CH St. Moritz, Verbier, Zurich · TR Istanbul · IT Cortina, Madonna di Campiglio · FR Courchevel, Megève · ES Marbella · RU Moscow, St. Petersburg · KR Seoul · JP Tokyo · CN Beijing, Shanghai · HK Hong Kong
Partnerships with leading names such as the German Ski Team, the James Bond franchise, Michelin and Fred Segal.
Lines
The Bogner brand combines “Ready-to-Wear” and “Active Sports,” while FIRE+ICE focuses on “Performance Wear” and “Functional Sportswear.”
Bogner Bulgaria
Our long-standing passion for fashion, functionality and dynamism led us to become the official representatives in Bulgaria of the global pioneer in luxury sports fashion.
Given the significant growth of the middle class in Bulgaria over the last decade, combined with the establishment of Bansko as a European ski capital (host of the Bansko Ski World Cup), we recognised an opportunity to build a luxury sports brand on the Bulgarian market.
After continued investment from BOGNER headquarters in developing high-end urban fashion lines (such as Bogner Men and Bogner Woman), we opened a second mono-brand store in Sofia, located on the capital's most elite shopping street, Vitosha Blvd.
Premise
BOGNER was a relatively unknown brand on the Bulgarian market until 2015, with items scattered across several multi-brand stores.
Our solution
Comprehensive marketing strategy
- Social media
- Billboard campaigns
- Strategic partnerships (e.g. high-end dermatology clinics)
Exceptional customer service focused on
- A luxury experience
- Deep knowledge of the brand and every item
- A “VIP community” for loyal customers
Positioning & diversity
- Strategic physical presence in high-end fashion locations
- A comprehensive collection to suit every taste
Results
10,000 followers on social networks
Over 1,800 loyalty cards for customers
Building a balanced and diverse brand.
Sales mix · 2015
- 90% sport fashion lines
- 10% casual / high-street lines
Sales mix · 2023
- 50% sport fashion lines
- 50% casual / high-street lines
Target groups
Age
- 30 – 55 years
- 65%
- Over 55 years
- 20%
- Under 30 years
- 15%
Occupation
- Top management, entrepreneurs
- 60%
- Office management, IT professionals
- 40%
Gender
- Women
- 55%
- Men
- 45%
Profile
- Interests
- Sport (skiing, golf), travel
- Self-image
- Successful, dynamic
- Reason to buy
- Luxury, comfort, fashion
Gallery
Connect with us
- Emailoffice@icelandro.com
- Phone+40 775 290 232
- Onlineicelandro.com
- StoreCalea 13 Septembrie 90, The Grand Avenue, Store “Bogner”, Bucuresti 050726, Romania
